The NIL Store Holiday Photoshoot
It was important for us at The NIL Store to have a special holiday campaign to run during November and December to promote our holiday sales and celebrate the season. A large component of this campaign was a holiday photoshoot. This photoshoot highlighted our products on models of various age, race, and experience level. I photographed merchandise across 19 of our schools, as well as blank merchandise that could be photoshopped to showcase new designs as they went live. This was the first time this volume of merchandise was photographed and stylized in this manner, and helped show consumers our growth and seriousness as a retail company. Over Black Friday and Cyber Monday, we raised over $100,000+ in commission for our student-athletes!
