Women’s History Month

I was fortunate enough to create the branding and graphic templates for Princeton Athletics as they celebrated Women’s History Month, 2024. We wanted to create work that was strong and powerful, yet feminine. We didn’t want to make everything pink and call it a day! Inspiration was pulled from Nike, NWSL and AU Pro Sports to name a few. My goal was to showcase these athletes as the inspiring and strong women they are! I chose bright and bold colors that complimented Princeton’s orange so that this content stood out from the rest. The serif font added form and playfulness. Accents like the tiger stripe were added to tie in more of the Princeton brand, as seen on other graphics across their accounts.